The New Urban Clothing Brand

Published: 12th November 2009
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Lately, a set of new urban clothing designers has emerged. These new designers create edgy "urban" clothing, but not necessarily hip-hop clothing which is often connected with the word "urban". The word urban technically means "relating to the city" and these designers create city and street-style urban clothing, shoes and accessories for metropolitan hipsters. Hundreds of these new street brands have cropped up in recent years, striving to create something different than the mass-produced products available in American malls.

Some of these brands include WESC (We Are the Superlative Conspiracy), Obey, tokidoki, Scifen, Creative Recreation, Orisue, Gentle Fawn, Dealers of the Purple Cloth and Cheap Monday. Because they aren't mass-produced, these designer goods are priced between the low-end clothing store prices and high-end designer prices, making them an affordable luxury for the young teen and college-age crowd they are marketed to.

There is even a new genre of clothing store to sell these new designer brands to young men and women. One such online clothing store, Karmaloop, was founded in 1999. Their mission statement was "to battle the evil forces of McFashion in a world populated by Abercrombie Zombies." Karmaloop has become a very successful company, and has helped to put many of these up-and-coming new urban clothing designers on the map. A competitor to Karmaloop, 80's Purple, was founded in 2004 and has now gained prominence. Of course one of the pioneers selling urban hipster clothing was Urban Outfitters which has been around as a company since the early 1970's.

Styles will always continue to change, but urban and suburban hipsters are both abandoning the older, more established designer brands often found in upscale department stores and flocking to these young, edgy and more trendy up-and-coming designer brands. These new designer brands can most easily be found in online boutiques.

For discounts at, get a Karmaloop rep code or a Karmaloop coupon.

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